HMI as a unique selling proposition

HMI as a unique selling proposition

HMI as a unique selling proposition

HMI as a unique selling proposition

Presented by Christoph Krekels and Dennis Keim

Application Engineering at Mitsubishi Electric

Given the steadily growing challenges in mechanical engineering, the design of attractive and ergonomic user interfaces is becoming increasingly important.These interfaces not only communicate the product’s features, but also make it easier to operate the machine. This is particularly important in view of the shortage of skilled workers and is a key to future success. It is therefore essential to respond promptly and accurately to customer needs and to create a unique selling proposition.